In development · both kits + a session

Load-Bearing

$597 when it launches · waitlist price for people on this list

Both toolkits, plus a 90-minute session where we put them into your site together. For practitioners who would rather do the work themselves, but not alone.

Not built yet. It includes You Are Here, which I am writing after the first round of audits.

(DIY, with a friend.)

Join the waitlist · Load-Bearing

First access, and a launch price for people who waited.

One email when it is ready, and nothing else from this list. Unsubscribe anytime.

What it will include

Three pillars covered, and the part most people actually need help with: getting it into the site.

  • Readable · Available

    XML Marks the Spot

    Ten schema templates and the guide. Available today on its own for $47.

    See the kit

  • Findable + Credible · Coming

    You Are Here

    Google Business Profile, citations, credentials, and reviews.

    See what will be in it

  • The session

    90 minutes with me

    On video, or in person if you are in the Kansas City metro.

Kit, session, or audit?

Load-Bearing fits if

  • You want to understand your own site, not just have it fixed
  • You have started a DIY fix before and stalled halfway
  • You learn faster with someone beside you than from a PDF
  • You would rather spend an afternoon than hand the whole thing over

Something else fits better if

What to do in the meantime

You do not have to wait to start.

  1. Take the free scorecard

    A grade on all four pillars in three minutes. It tells you which part of Load-Bearing you would actually use. Take it

  2. Start with the schema kit

    XML Marks the Spot is the first third of Load-Bearing, available today for $47. See the kit

  3. Or book an audit

    If you want a person looking at your site now rather than later. $350, report within seven business days of intake. See the audit

Honest timing

It launches when You Are Here does

Load-Bearing is built on the other two kits, so it cannot come first. I would rather tell you that than invent a date.

  • No card, no pre-order, no countdown timer
  • One email when it launches, with a price for people who waited
  • If you buy the schema kit now, it counts toward Load-Bearing later
Start with the $47 schema kit

Join the You Are Here waitlist too.