From $47 · do it yourself

Do it yourself toolkits

The same fixes I make for clients, written so you can make them yourself. Built for practitioners on a small budget and a tight week.

(no SEO degree required.)
  • Available now

    XML Marks the Spot

    $47

    Ten schema markup templates plus a six-page guide, so search engines and AI assistants can read what your practice actually is.

    Readable pillar

    See what is inside

  • Waitlist

    You Are Here

    $197

    The local SEO and credibility kit: Google Business Profile setup, category choices, citation cleanup, review habits, and the credential wording that proves your expertise.

    Findable + Credible pillars

    Preview it · join the waitlist

  • Waitlist

    Load-Bearing

    $597

    Both kits, plus a one-to-one session where we implement them together on your site in real time.

    Three pillars + a session

    Preview it · join the waitlist

Kit, audit, or done for you?

All three fix the same four things. They differ in who does the work.

You do it

A kit, from $47

You know roughly what is broken and you have an afternoon. Templates, instructions, and a validation step. No diagnosis included.

I diagnose

A site audit, $350

You do not know what is broken. I check all four pillars, hand you a prioritized plan, and you decide what to do with it.

See what the audit covers

I do it

Audit and fixes, from $1,000

You would rather not touch any of it. I audit, then implement the plan, priced by how many pages need work. Your audit fee comes off the price for 30 days.

Not sure yet?

Start free

The free scorecard tells you which of the four pillars is costing you most, which makes this choice obvious.

Take the scorecard

Free scorecard

Find out which kit you need

Twelve questions, three minutes, a letter grade on each of the four pillars. It will tell you whether schema is your bottleneck or something else is.

Take the free scorecard

Scorecard subscribers hear about new kits first, usually with a launch price.