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XML Marks the Spot
$47 · instant download · yours to keep
Ten copy-and-paste schema templates that tell Google and AI assistants exactly what your practice is, what you offer, and when your classes run. Built for wellness practitioners, not developers.
Works on any WordPress site. If you paste it in and it does not validate, email me within 14 days and I will either fix it with you or refund you.
The cheapest gap to close, and almost nobody closes it
Your website says things in sentences. Schema markup says the same things in a format built for machines.
What it changes
Search engines stop guessing what your pages mean. AI assistants get something they can quote when someone asks who does your modality nearby. Your classes can appear with dates attached instead of hiding inside a booking widget.
Why practitioners skip it
Because every guide is written for developers, every free example assumes a storefront with a street address, and none of them show you how the pieces connect. That is the part this pack solves.
What is inside
Ten templates and a 17-page guide. Fill in the words in capitals, paste, validate.
- 01Business, storefrontSite wide, for practices clients visit
- 02Business, service areaSite wide, for practices that travel
- 03PractitionerYour credentials, with issuers and years
- 04ServiceEach service page, with its price
- 05EventSound baths, workshops, one-off classes
- 06Recurring classWeekly classes, with the schedule attached
- 07FAQAny page with visible questions
- 08Article authorEvery blog post
- 09BreadcrumbsInterior pages
- 10BookingYour booking page
The guide
Seventeen pages, plain language: what to gather before you start, three ways to install it on WordPress, the fill-in checklist, how to validate, the seven mistakes that cost people rankings, and a fifteen-minute quarterly maintenance routine. Then every template printed in full, with the parts you replace highlighted.
Written by a licensed esthetician and Ayurveda counselor who learned SEO after twenty years in treatment rooms. It assumes you know your practice, not JSON.
The part free templates leave out
Most snippets you find online stand alone. These reference each other, so search engines assemble one picture of your practice instead of four unrelated facts.
Inside the service template
"provider": { "@id": "https://yourdomain.com/#business" },
"performer": { "@id": "https://yourdomain.com/#practitioner" }
That is how a machine learns that this service is offered by this business, taught by this person, who holds these credentials, verified by these issuing bodies. It is also the difference between markup that validates and markup that actually helps.
Who this is for
Buy it if
- You run a wellness practice on WordPress, Squarespace, Showit, or anything that lets you add code
- You are comfortable copying, pasting, and replacing words in capitals
- You have classes or services that never surface properly in search
- You would rather spend $47 and an afternoon than $1,000 having it done
Skip it if
- Your platform does not allow custom code, for example some locked-down booking-site builders
- You want someone else to do it. The audit and fixes package includes implementation
- You are looking for a plugin that does it automatically. This is templates, filled in by you, which is why they are accurate
Good to know: if you buy this kit now, it counts toward Load-Bearing when that launches.
Three steps, about an afternoon
Fill in
Replace the words in capitals with your business details, your credentials, and your prices. The checklist tells you exactly what goes where.
Paste
Into WPCode as an HTML snippet, or into Rank Math’s custom schema box. The guide walks through both, setting by setting.
Validate
Run your page through Google’s Rich Results Test. Green means a machine can now read your practice properly.
What is deliberately not in here
Two things you will find in other schema packs, left out on purpose.
Review and rating markup
Google does not allow a business to mark up reviews it hosts about itself. Packs that include it are handing you a manual action risk in exchange for stars you are not entitled to.
Medical claim types
Health-condition markup invites scrutiny your license may not support. If your modality is not a licensed medical practice, claiming otherwise in code is a bad trade.
Questions before you buy
Do I need to know how to code?
No. You need to be able to replace words in capitals and paste a block of text into your site. If you can edit a page, you can do this. The guide walks through every step.
Does it work on my platform?
Anywhere you can add custom code to a page or the site header: WordPress, Squarespace, Showit, Webflow, and most others. Some closed booking platforms do not allow it, and no schema pack can get around that.
How long does it take?
About 45 minutes for your first template, then roughly 10 minutes each. Most practices use four or five of the ten.
What if I get stuck?
Email me the template number and what is failing and I will point you at the fix. That is included.
Do I get updates?
Yes. Schema changes occasionally, and buyers get the updated pack by email when it does.
Can I use it on client sites?
Yes, on sites you personally build and manage. Please do not resell the pack or republish the templates as your own.
What if it does not work for me?
Email within 14 days. I will either get it working with you or refund you. Digital products are hard to return, so I would rather fix it.
$47, instant download
Get XML Marks the Spot
Ten templates, a 17-page guide, and the linking pattern that makes them work together.
- Download arrives immediately after checkout
- Free updates when schema changes
- Email help if a template will not validate
Not sure where your gaps are yet? Take the free scorecard first. It will tell you whether schema is your bottleneck.
Want it done for you instead? A $350 site audit covers schema plus everything else.