Written by Joann Schermerhorn, Kansas-licensed esthetician and founder of The Grand Schema. Updated October 8, 2026. The short answer Schema.org has no type for massage therapist, acupuncturist, Reiki practitioner, or sound healer. Most wellness practices should use HealthAndBeautyBusiness, or DaySpa or BeautySalon if one of those genuinely describes the whole business. Clinical practices that bill…
Written by Joann Schermerhorn, Kansas-licensed esthetician and founder of The Grand Schema. Updated October 8, 2026. The short answer A booking page is a checkout counter, not a storefront. It takes appointments, and it usually shows up when someone searches your business name. It can’t rank for the services you want to be found for,…
Written by Joann Schermerhorn, Kansas-licensed esthetician and founder of The Grand Schema. Updated October 8, 2026. The short answer Google has roughly 4,000 business categories, and more holistic work has one than practitioners expect. Reiki therapist, Ayurvedic clinic, Lymph drainage therapist, Herbalist, Craniosacral therapy, Reflexologist, and Acupuncturist all exist. Sound healing and breathwork don’t. Pick…
Written by Joann Schermerhorn, Kansas-licensed esthetician and founder of The Grand Schema. Updated October 8, 2026. The short answer When a massage or wellness practice doesn’t show up on Google Maps, the cause is almost always one of three things. The profile isn’t live: it’s unverified, suspended, or duplicated. Google can’t tell what you do:…
Written by Joann Schermerhorn, Kansas-licensed esthetician and founder of The Grand Schema. Updated October 8, 2026. The short answer If you rent a room in someone else’s practice, you can have your own Google Business Profile as an individual practitioner, at that address and under your own name, as long as clients can reach you…
